West Ham have reportedly shown keen interest in signing Chelsea striker Armando Broja in the January transfer window.
The Hammers need bolstering the squad, especially the attacking areas, and they have earmarked the 22-year-old striker who returned to action in September after a long injury lay-off.
According to a report from The Telegraph, Chelsea will demand a fee of around £50m-£60m for the striker and they are willing to listen to bids for him.
The Hammers could face competition from the likes of Wolves and Fulham but whether they would be keen to meet Chelsea’s transfer value remains to be seen.
It has been suggested that Chelsea will sell him only if they find a replacement, but at the same time, they will be open to cash in on him if the price is met.
Mauricio Pochettino has admitted that Broja has “amazing” potential but he needs to work on his fitness and body language.
West Ham are unlikely to shell out £50m for Broja who signed a six-year contract at Chelsea in 2022. The Blues are under no pressure to sell him, which means unless the Hammers come up with a big-money bid, they have no chance to sign him this month.
Michail Antonio remains the only recognised striker at West Ham while Jarrod Bowen can play there in the false nine role. David Moyes needs to sign a quality striker, and investing in Broja makes a lot of sense.
His price tag is proving to be a big obstacle. Manchester United paid £72m for Rasmus Hojlund and Chelsea will consider that fee while;e valuaing Broja.
West Ham could also be looking to sign a new midfielder this month and they have registered interest in signing Manchester City midfielder Kalvin Phillips. On top of that, the Hammers could also look to sign a new defender.
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